I believe there exists a set of common sense “Keep it simple, stupid” principles tied to our food that most of us can agree on. Edibly is based on these principles, which are listed below.

Food

  • Too much sugar, fat, salt, calories, and so on isn’t helping.
  • If sugar-free means full of fat and/or artificial sweeteners, that’s not good.
  • If fat-free means full of sugar or sophisticated chemistry, that’s not good either.
  • Naturally occurring vitamins and nutrients get absorbed better than artificial supplements.
  • Food rots, except for honey. If it doesn’t rot, it isn’t food, unless it’s honey.

Chemistry

  • Some food additives are known to cause trouble, so best avoid them at all costs.
  • Some food additives aren’t thoroughly tested but are still used, so best avoid them as well.
  • Some food additives appear to have no negative effects, but they haven’t been around long enough to be sure, so no harm in limiting their consumption as well.
  • Our digestive system evolved over thousands of years without the presence of food additives, so we aren’t exactly equipped to process them.

Food Manufacturers

  • They will pick profit over our well being 100% of the time.
  • Regulation helps, but it stands very little chance against their ability to work around it.
  • There is rarely a well funded counter-lobby for when food safety standards are loosened.

Everything Should Be Made as Simple as Possible, But Not Simpler

Albert Einstein