I believe there exists a set of common sense “Keep it simple, stupid” principles tied to our food that most of us can agree on. Edibly is based on these principles, which are listed below.


  • Too much sugar, fat, salt, calories, and so on isn’t helping.
  • If sugar-free means full of fat and/or artificial sweeteners, that’s not good.
  • If fat-free means full of sugar or sophisticated chemistry, that’s not good either.
  • Naturally occurring vitamins and nutrients get absorbed better than artificial supplements.
  • Food rots, except for honey. If it doesn’t rot, it isn’t food, unless it’s honey.


  • Some food additives are known to cause trouble, so best avoid them at all costs.
  • Some food additives aren’t thoroughly tested but are still used, so best avoid them as well.
  • Some food additives appear to have no negative effects, but they haven’t been around long enough to be sure, so no harm in limiting their consumption as well.
  • Our digestive system evolved over thousands of years without the presence of food additives, so we aren’t exactly equipped to process them.

Food Manufacturers

  • They will pick profit over our well being 100% of the time.
  • Regulation helps, but it stands very little chance against their ability to work around it.
  • There is rarely a well funded counter-lobby for when food safety standards are loosened.

Everything Should Be Made as Simple as Possible, But Not Simpler

Albert Einstein